I buy a lot of products (including books) on Amazon, and I'll be the first to admit that I RARELY leave a review. But after devouring this book, I would be remiss not to tell the world of business owners what they are missing.
At the time of this review, I'm the 14th reviewer on Amazon. And quite frankly, that's hard to believe. Similar business books by other authors have over 1,000 reviews and contain fluffy content that is NOT NEARLY as CLEAR, SPECIFIC, ACTIONABLE, and RELEVANT as The Business of Getting Business.
We live in a digital age. I don't care if you are a local plumber, real estate broker, attorney, dentist, barber, store-front owner, or seller of any product or service ... you MUST understand the internet and TAKE ACTION to set yourself apart from the competition you have now (and will likely have in the future).
Joe Manausa is a digital marketing expert. He has been practicing what he preaches in his book for the past 15 years. Do a quick Google search of his name and you'll find his website and all sorts of information about him -- especially all of his company's 5-star reviews (702 reviews with a 4.9 star rating as of now ... that's UNREAL for a small real estate brokerage in a city like Tallahassee, FL). In his book, he takes you through the EXACT STEPS you need to transform your business into a hyper-profitable marketing and sales machine. And he doesn't sugar-coat how tough it will be ... it will require a ton of upfront learning, research and sweat equity. But as the old saying goes "IF YOU BUILD IT, THEY WILL COME."
Joe guides you through exactly what you'll need to do to build your own digital marketing machine. He shows you the tools you need to create a world-class website, how to write brilliant content using precise and relevant keywords (there's a formula for that btw - it's "HPITA" -- you'll see when you read the book), the importance of On-Site and Off-Site SEO (how to get DROVES of free traffic organically -- Joe gets about 21,000 unique visitors a month to manausa.com as of now, just fyi), how to set up systems of proper measurement to ensure you are putting your marketing dollars where it makes the most sense (Measure Twice, Cut Once), how to set up systems of follow up that will guide your consumers through a logical sales process while establishing YOU as the EXPERT and the AUTHORITY in whatever it is you sell.
I can't tell you how many business books I've read over the past decade, but there are very few that have provided as much value to me as this one. If you own a business (large or small, local or national) BUY THIS BOOK. While some of the content does focus on the real estate industry (specifically Joe's area of expertise), you will get SO MANY IDEAS that parallel your industry and ways that will make your business MORE RELEVANT, MORE SUSTAINABLE and MORE PROFITABLE. I wrote 5 pages of notes and brainstormed countless ideas of my own, and you will too.
If you want to be the top-player in your niche ... BUY THE BOOK. READ IT. And then TAKE MASSIVE ACTION! You'll be glad you did a year, 3 years, 10 years from now. The ROI on this $20 Amazon purchase is massive.
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Reviews with images
A MUST READ book for businesses wanting insight into digital marketing!
This book is very insightful and provides a wealth of knowledge for individuals and businesses wanting to learn more about digital marketing. Many of the scenarios or concepts covered are applicable to the market today. I suggest this book for any small-business wanting to leverage the tools and powers of social media to scale their business.
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Reviewed in the United States on March 21, 2022
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Reviewed in the United States on April 6, 2022
A MUST READ book for businesses wanting insight into digital marketing!
Reviewed in the United States on April 6, 2022
This book is very insightful and provides a wealth of knowledge for individuals and businesses wanting to learn more about digital marketing. Many of the scenarios or concepts covered are applicable to the market today. I suggest this book for any small-business wanting to leverage the tools and powers of social media to scale their business.
Reviewed in the United States on April 6, 2022
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